Consumer support for sustainable products and business practices is ever growing. Concern about environmental issues, expectations of social responsibility, and the impact of businesses on the planet has led to a shift in consumer behavior and preferences, with many individuals actively seeking out sustainable and socially responsible products and services. A study by Nielsen found that 73% of global consumers are willing to change their consumption habits to reduce their environmental impact. This consumer demand is driving companies to integrate sustainability into their strategies and offerings.
What might this consumer trend mean for veterinary medicine? In this 2021 paper by Dr. Deluty et al, researchers explored perspectives of veterinary clients on the role of veterinary medicine in addressing climate change and if there is a client-driven economic incentive to establish sustainable veterinary business practices. More than 1000 clients were surveyed, and results broadly support consumer trends seen in other sectors. Veterinary clients are concerned about climate change, climate associated diseases and expect their veterinary team to be knowledgeable about the topic. Veterinary teams having received formal training on the topic and those implementing sustainable practices within their hospitals were highly valued by clients. Clients even report a willingness to pay more for veterinary services at hospitals that progressive in this space. Collectively this work suggests that, in addition to the health and social benefits of climate action, veterinary professionals may have an economical incentive to adopt more sustainable initiatives.
